Nikki Kawamura

Nikki Kawamura is a senior music executive and cultural strategist with more than two decades of experience at Deutsche Grammophon and Universal Music, most recently as Senior Director Marketing Classical at Deutsche Grammophon. Working at the intersection of artistic vision, global strategy, and audience development, she has led complex international projects, shaped marketing and release strategies across audio, video, digital, and live formats, and brought together artists, institutions, partners, and multidisciplinary teams. Before joining the recorded-music industry, she worked as an artist and cultural manager. Her professional background spans the live-performance and festival sector, where she developed and managed international projects, festivals, and events.

Based in Berlin and closely connected to Greece and Japan, she has combined creative thinking with strategic leadership and a strong understanding of intercultural communication throughout her career. She is particularly interested in how culture can contribute to personal and societal transformation in a time shaped by technological disruption, political uncertainty, and economic and ecological change.